Freefoam Building Products are proud to announce the launch of a new animation
style video to illustrate how to fit cladding.
In recent years Freefoam have seen a steady rise in sales of its PVC cladding range.
However, in the last 18 months, with homeowners using disposable income to
improve their properties, sales have skyrocketed. Freefoam have recorded a 55%
increase in sales making cladding a fantastic opportunity for any home improvement
company, builder or pvc fitter.
But, as with any home improvement product, the success of a job, and indeed
ongoing recommendations, depend on the quality of the installation. In order to help
companies capitalise on this opportunity Freefoam have now created a video
animation to show all stages of the cladding fitting process.
Whilst Freefoam provide detailed printed and online fitting instructions research has
shown that fitting video’s are incredibly useful and well received by installers and
DIYers alike. Visual aids ensure the whole process is easy to understand.
The new video features a high quality detailed animation to show every step of the
fitting process. From fixing the initial battens and membrane, to installing cladding
boards and accompanying trims. With close up details of key fitting points and on
screen instructions the video illustrates each step clearly and simply.
Leigh Russell, Freefoam Technical Advisor commented “Freefoam cladding system is
designed to be easy to fit whether you are a professional installer or a homeowner
working on a DIY project. We provide detailed fitting instructions to ensure that
installations are carried out correctly so that the cladding can perform as intended.
For first time installers, getting to know the system can still be daunting. This
animation offers users the chance to familiarise themselves with the cladding and
demonstrates all the critical aspects of an installation. ”
One of the most important aspects in any pvc cladding installation is the ventilation.
Creating a cavity (ideally a 5mm continuous gap) between the internal wall and the
cladding, with a suitably sized, unobstructed, gap at the top and bottom, allows for
air to flow freely through. This ensures minimal heat build up and expansion and
contraction of cladding boards. The video also highlights how to ensure every
installation includes adequate ventilation by using Freefoam’s clever ventilated
starter and closer trim.
Freefoam Marketing Manager, Louise Sanderson, summarised “We are always
looking for new ways to communicate with our audiences and help make our
product range accessible to all. Working with a specialist digital agency and our
inhouse technical team we have created a very high quality fitting video that we can
use on all channels.