Is AI right for you?
“I think the key message for everybody is, ‘what is it you’re trying to do?’.
“People are coming at AI completely the wrong way. They’re seeing what AI is doing – so, whether it is your Co-Pilot or your Claude Cowork – they seeing all these buzzwords, and thinking they need to do something with AI.
“We need to get back to what is it that you could be doing more efficiently now that maybe AI might be the right solution.
“And actually, is it the right solution?”
thinkivityAI’s managing director Elton Boocock discusses the latest AI news with editor Nathan Bushell and makes suggestions that you wouldn’t expect from someone who lives and breathes AI!











