Freefoam celebrates with RAM Plastics

Freefoam Building Products has celebrated its customer RAM Plastics’ 25th anniversary, having supported the stockist for 15 years.

“In an industry that’s had significant ups and downs it’s worth highlighting long-term success stories such as RAM Plastics,” Louise Sanderson, group marketing manager of Freefoam, said.

Founded in the late 1990s, RAM Plastics began as a modest operation in Haverfordwest, set up by Roger Payne and Malcolm (‘Mal’) Clark. Over the years, it has grown into a trusted supplier across Pembrokeshire, with branches in both Haverfordwest and Pembroke Dock.

This new film tells the story of the company’s journey – from humble beginnings to becoming a vital partner for local builders, councils, and even the NHS.

“As an independent stockist, Freefoam’s support over the years has helped us grow,” Roger said. “We’ve always believed in doing things the right way – serving our customers with honesty, speed, and respect. This new film is a tribute to our team, our loyal customers, our main supplier Freefoam and the community that’s supported us for 25 years.”

RAM Plastics’ long-standing 15-year partnership with Freefoam and illustrates the support from both the local sales manager and the central customer support team. As Mal said: “Freefoam products are top quality, and the support we get – from Steve Shaw and the team – is second to none. It’s a real partnership.”

Louise added: “Over the years two local tradesmen have turned a shared vision into a thriving, community-rooted business, which is now a cornerstone of the building plastics industry in West Wales.

“Long term relationships, like this one with RAM Plastics, are common within our customer base and the video is a fantastic way to illustrate and celebrate this partnership.”